Go Abs Go: How Éconofitness Scored Big with Humor!
Go Abs Go: How Éconofitness Scored Big with Humor!
Playoff fever has officially taken over Quebec, and at Éconofitness, we decided to hit the ice with a campaign that has the whole province smiling: Go Abs Go! This clever nod to the Montreal Canadiens' legendary slogan proves that staying active can be fun, creative, and perfectly aligned with our mission of accessibility.
A Viral Success Story
The success of this advertising offensive has been massive, and you don’t have to take our word for it—the viral buzz and glowing feedback across social media platforms speak for themselves! Marketing experts and local gym members alike are praising the wit and timing of this campaign.
Launched in April 2026, the campaign puts a twist on the iconic "Go Habs Go" rally cry to specifically encourage abdominal (abs) training during the hockey playoffs. By mixing hockey culture (Habs) with physical fitness (Abs/Abdos), we’ve created a motivating slogan that resonates with every Quebecer.
The success of any advertising campaign often hinges on its ability to anchor itself in the present moment, and "Go Abs Go" is a perfect example. Launched precisely as the city vibrates for its favorite team, the offensive capitalizes on "playoff fever"—a time when every citizen has their eyes glued to the ice. By joining the public conversation while interest in the Canadiens is at its peak, Éconofitness isn't just broadcasting a message; it's participating in a culture.
Focusing on the Core
Beyond the clever wordplay, core training is a fundamental pillar of overall health. A strong set of abdominals improves balance, supports the lower back, and makes everyday activities easier. By championing "Go Abs Go," Éconofitness reminds everyone that hitting the gym can be just as thrilling as game night, all within a non-intimidating environment. We aren't about elite performance; we are about the simple joy of feeling good.
The Éconofitness Experience: More Than Just a Gym
Whether your interest lies in strengthening your core or using our modern equipment to boost your energy, our local gyms across Quebec are ready for you. For those looking for a bit more variety, our Platinum members have exclusive access to free weights up to 100 lbs—perfect for complementing your "Abs" routine.
Because we believe recovery is just as important as the workout itself, our facilities offer a unique way to unwind. After giving it your all, you can kick back in the Recovery Platinum Zone, a favorite feature for our Platinum and Extra members. It’s the perfect spot to relax in a massage chair or a hydromassage bed.
Memberships for Everyone
The "Go Abs Go" message is simple: staying active should be affordable and accessible to everyone. That’s why we offer flexible options through our Weekend, Econo, Platinum, and Extra memberships. Regardless of your budget or lifestyle, there is a place for you at Éconofitness!
Cheers to the team for scoring a highlight-reel goal! We’ll see you at the gym—ready to work on those abs? 💪🏒
What we offer
Starting at
$129.75
per year
More than
75 gyms
in Quebec
Most gyms
open
24/7
Today is the day. Join now!
Éconofitness is THE gym you need to work out more and feel great! Over 75 gyms in Quebec, most of which are open 24/7, with memberships starting at $129.75/year, enough quality equipment for everyone and a friendly atmosphere. Work out at your own pace starting today!
