LET’S PRIORITIZE SELF-ESTEEM OVER WEIGHT LOSS!

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As the largest network of gyms in Quebec, it might seem normal to promote Éconofitness as the perfect place to start a weight loss process. But we aren’t going to do that! What we really want is for this type of thinking to be a thing of the past, and we hope that you too will adopt this approach to life and to your fitness. At the start of May, physical activity month, let's have fun while training and put aside weight loss goals.
 
Promoting healthy habits is essential for both our mental and physical health. Focusing on well-being rather than appearance feels really good! So, Starting now (and for the rest of our existence), Éconofitness is proposing new ways of looking at physical activity to replace those focused solely on weight loss and physical transformation. From now on, let’s work out to feel GOOD and to have FUN!


 
👍 THE SAME MISSION, BUT BETTER
Do you know Éconofitness’ main mission? If the answer is no, understand that our mission is to make fitness accessible to everyone by offering low-cost memberships and large quantities of quality equipment and by providing free, easy-to-use training tools to guide you in improving your quality of life. More than ever, we also feel that it’s time for us to play our part in championing diversity to make our gyms inclusive places that promote self-esteem and positive body image. The bubbly Khate Lessard, co-spokesperson for the Breaking Down Weight Loss, Building Your Self-esteem campaign, agrees with us: “Working out in an inclusive, non-judgmental and non-intimidating gym like Éconofitness is about choosing yourself. Working out is not a chore, it’s a pleasure and a gift that we give to ourselves.”
 
If you’re one of the many people who join a gym to lose weight quickly, we’ll help you break down this way of thinking so that, little by little, these preconceived ideas are transformed. To succeed in maintaining good habits over the long term, you need to stop setting unrealistic goals based solely on weight loss results, and instead incorporate the kind of healthy habits that help improve your overall health into your daily life. “Weight loss is not an end goal in and of itself! It’s about giving yourself the tools to achieve overall well-being, both mentally and physically, and working out for the fun of it!” adds Claude Bégin, co-spokesperson for the Breaking Down Weight Loss, Building Your Self-esteem campaign. From now on, focus instead on how good you feel after your workout, regardless of its duration or intensity. After all, the important thing is to enjoy being active.
 
To support you in this process, we are pleased to offer an extensive guide to building a healthy relationship with working out and eating that will help you to feel good about your body through incremental change.
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💛 A FREE GUIDE THAT BREAKS DOWN WEIGHT LOSS WITH A FOCUS ON SELF-ESTEEM
This guide is for anyone who wants to make lifestyle changes, without pressure or judgment, and find a balance between active living and healthier eating. The goal of this guide is to provide you with the tools and day-to-day guidance you need to help you take the first steps toward a healthy lifestyle and a positive body image while respecting your limits and having fun.
 
Our goal is to help you incorporate physical activity into your already busy life with short workouts and suggest concrete, gradual changes you can make to your diet. Physical activity and a balanced diet are for everyone! We just need to adjust our vision and goals.
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👋 NO MORE RESTRICTIVE DIETS
This is where we break down the idea that weight loss is the ultimate goal for achieving happiness. Rather, weight loss should be a consequence of another distinct goal, such as increasing your energy level, getting stronger or developing a healthier relationship with food.

Yes, it is possible to eat healthy without depriving yourself! Often, the negative aspects of dieting only become apparent after several months or even years. Therefore, you should stop relying on this type of approach. The idea behind non-restrictive eating is more familiar than you think. Simply eat when you’re hungry, stop eating when you’re full and understand why you may be eating when you’re not hungry. All of this can be done without guilt.

In the guide, you will learn several principles that will help you listen to your own intuition and learn to recognize the signals sent by the body. The end goal is to rediscover the pleasure of eating the foods you love, without feeling guilty!
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🤸 A USEFUL GUIDE TO HELP YOU GET MOVING
How do you feel after a workout? Proud? In a great mood? Full of energy? Full of ideas? Take a few minutes to think about it and write it down on a piece of paper. Focusing on this state of well-being will help you feel motivated to work out again. To help you include workouts in your schedule, the guide offers a simple and flexible workout routine spread over 10 weeks. However, this program can also be used over a longer period to better integrate your new lifestyle habits. You’re in charge! Fun, varied workouts are offered every week. Whether it’s virtual workouts available for free on our YouTube channel, group workouts with a coach available at our Extra gyms, or workout programs with video tutorials to do in the gym, you’re sure to find one that suits you and will make you want to work out again and again. The important thing is to move at your own pace, never feel guilty and remember the feeling of well-being that you get during and after your workouts.
 
In 2022, let’s put self-respect first and resolve to give ourselves the kind treatment we deserve. It’s time to break down weight loss and build your self-esteem! It may be a long process, full of pitfalls and challenges, but believe us, it’s well worth it! Download your free Breaking Down Weight Loss, Building Your Self-Esteem guide now. Read and reread it, at your own pace and without pressure.



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